Video Marketing is not only for SEO purposes
I saw a website recently that posted several online videos that aimed at educating visitors about job searching.
The series of online videos took a cross section of job hunters and followed them over a period of weeks, from their initial preparation, all the way to job interviews.
The videos were both entertaining and informative and the quality was of a high standard.
It was obvious the website wasn’t using the videos as a marketing strategy or sales push, but simply adding great content and information for job seekers.
It reminded me that providing a reason for visitors to return is a perfect website strategy for building customer loyalty.
It’s a good idea for any business to have a video strategy (why have a video), so you can provide as much value as you can for your visitors.