Video Marketing For Customer Loyalty

in Video Marketing

Video Marketing is not only for SEO purposes

I saw a website recently that posted several online videos that aimed at educating visitors about job searching.

The series of online videos took a cross section of job hunters and followed them over a period of weeks, from their initial preparation, all the way to job interviews.

The videos were both entertaining and informative and the quality was of a high standard.

It was obvious the website wasn’t using the videos as a marketing strategy or sales push, but simply adding great content and information for job seekers.

It reminded me that providing a reason for visitors to return is a perfect website strategy for building customer loyalty.

It’s a good idea for any business to have a video strategy (why have a video), so you can provide as much value as you can for your visitors.

Have a look at their online videos here

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