Most internet marketers are tracking website links from search engines, as well as links from other websites,plus search advertising campaigns. But how about visitors that show up as "Direct Traffic?" Where do they came from? When you have a good system in place for adding campaign tracking codes to your URLs, you need to remember to track everything. Have a look at these 5 tracking suggestions you may not be doing:
- Specific Words or Graphics Inside Your Website. If you have submit/click here buttons or text links, or clickable images on different pages in your website and you're trying to get a specific response from your visitors, then are you measuring them? Well you should be adding tracking codes to those images, because you'll want to know the percentages of people clicking on them. You don't want to be assuming what your viewers are clicking on… you can accurately measure their behaviour and maybe even test and improve their visitor experience.
- Offline Marketing Tracking. It's a good idea to have separate tracking URLs for any offline advertising, whether it be; radio, TV, newspapers or magazines. Just to repeat… add tracking codes to your links from every place where you've added your website URL (business cards, classified ads, telephone book ads etc…). If your business has signs everywhere, then you may want to add a tracked URL there? Anywhere there is a customer touchpoint with your website URL visable, then make sure you have a trackable code there. Add a tracking URL to any phone enquiry… the list goes on. Can you see the sense?
- Email Signature Links. You may have a link to your website in your email signature that goes out every time you send an email. But are you tracking whether anybody clicks on them or not? With testing and tracking, you may be able to increase the opening response rate, especially if you have a great "call to action".
- Social Media Status Updates. Any links that you Tweet, add to Facebook, or leave in your social media updates should have tracking codes. Incoming links from social media often come without a referrer for lots of reasons, therefore making each individual campaign, tracked, so you can identify what's working, from where and how you can modify the campaigns not performing. Also, use tracking URLs in your profile link back to your site, so you can easily see which profiles bring site visitors and which don't.
- Article Bio Links. Its a good idea to add tracking links to any content that you write for in other websites, such as; blogs, newsletters, articles, press releases, forum responses. There is so much power in having your links added to as many sites as possible, but even better if you can track where your visitors are coming from. For example, you may be able to see which articles are bringing the most amount of traffic.