SEO Tips For Website Ranking in Google and other search engines
Google wants to reward searchers with quality results. In other words there are two factors to consider if you want your website to rank high in the search engines.
1/ Onpage SEO
It’s important to have relevant content on your page which people are searching for. If you don’t include search terms in your content, how can you expect to rank high.
Besides having relevant content, and attempting to rank on page one for that content, you must understand the need to engage with your visitor. Generally speaking your visitor will have some form of problem which you need to address.
They may need help from a service provider, in which case, depending on what they were searching for, happened to land on your webpage. How will you address their needs whilst including search terms.
For example: Someone is searching for “full car service Green Lane” (simplified example)
The website that’s been indexed by Google with the closest match including those search terms, will rank the best (theoretically).
So lets say a visitor having used that search term clicks on your page from Google search results. How are you going to tempt them to take the next step (phone you)?
The page which ranks the best will have the search term in the title:
Full Car Service Green Lane Auckland Toyota Mitsubishi Mazda
Then your body content must also include the search term
Full car service in Green Lane – we service all car makes and models including:
etc and so on…
Our Green Lane vehicle service shop is fully equipped and ready to bring new life to your car… we stop at nothing.
Our ears are attuned to notice any irregular sounds, so feel comfortable that when you drive your car away, there’ll be no issues.
If you’re having a pre-holiday vehicle service… relax… you’re safe.
The only thing we ask of you is to keep your car serviced at all times.
We say this because all too often, people bring in their cars when they have serious problems.
While we are experts and can still rescue any type of problem, we’re simply saying the extra expense is avoidable.
Have a read at what some of our customers have said
“client testimonial 1”
“client testimonial 2”
“client testimonial 3”
We have a vehicle management programme and will notify you when it’s time to re-service your car. Having your car serviced at our Green Lane Service Centre regularly will save you money as well as keep you safe.
Give us a call and book in your car… we’ll look after you.
Hopefully you’ll realise that I wrote a simplyfied example, but more importantly tried to engage with a customer, addressing their needs (you know your customers problems better), whilst including the search term in the title and in the body copy, with a “call to action”(phone you).
This is “onpage” SEO basics… the bare minimum. It’s all about the structure of your website.
2/ Next is “offpage” SEO
This has been covered in other articles, but is just as important as “onpage” SEO
Let’s say there are many people trying to rank for the same search term and they too have optimised their page title and body content… who gets ranked higher?
The webpage that has most links on other relevant websites pointing back to that page will win… it’s that simple.
Example: Your webpage is www.yourwebsite.co.nz/full-car-service-green-lane
and has 100 other websites with that link will out rank a webpage from your competitor with www.theirwebsite.co.nz/full-car-service-green-lane with only 80 links on other websites.
Even better is if your webpages on other sites are in the form of “anchor text”
Anchor text is a link which appear as words (Full Car Service Green Lane)
There is some code involved but is easy to implement. Anchor text carries more weight.
So if the links to your webpage from other websites are in the form of anchor text, then you can out rank a competitor on Google even if you have less links pointing back to your webpage.
In a nutshell, this is a basic example in layman’s terms of SEO Tips For Website Ranking in Google and other search engines