The anchor text, or link title is the visible, clickable text in a hyperlink. Here’s an example Internet Marketing Tips where Internet Marketing Tips is the anchor text. It comes from one of the web pages on my site. This is what it looks like <a title=”Internet Marketing Tips” href=”http://www.internetmarketingrocket.com/category/internet-marketing-tips/” target=”_blank”>Internet Marketing Tips</a>
Anchor text usually gives your visitors useful information about the content of the page you’re linking to.
Anchor text is important because it lets search engines know what a web page is about and if you’re after great on-page SEO, then why not use anchor text to your advantage.
The words contained in the anchor text can determine the ranking that the page will receive by search engines.
Google likes to reward any user searching on its engine, with highly relevant search results. If you’re searching for healthy dog treats, then you expect to find exactly what you’re looking for, within the first two pages of Google.
Google also wants you to find results fast and is able to achieve this by seeing the anchor text throughout any ones website (the anchor text explains briefly what the page is about).
If you really want to achieve high rankings with Google fast, then you need to know what people are searching for (keyword research). You MUST have relevant anchor text on each page.
Don’t use phrases like click here, because you are telling people your page is about “click here”.
One thing to note is, you don’t want to plaster your site (each page) with too many of the same anchor text versions; otherwise you’ll be considered over-optimizing your page. You may be penalized by Google for doing this.
You can use anchor text for:
- Links on your main page (recommended).
- External links – links from other sites
- Internal links – links on your pages
- Navigation maps
- Links to images